Pershing: Our Global Clearing Service
Pershing, LLC has been a leading global provider of financial business solutions for over 70 years. They serve more than 1,500 institutional, high-net-worth, and retail financial organizations and independent registered investment advisors. Collectively, their customers represent approximately five million investors and over $831.3 billion in assets serviced.
They are a wholly owned subsidiary of Bank of New York Mellon, one of the largest banks in the world with over $24 trillion in total assets under custody and administration.
Cetera Advisors LLC: Our Broker-Dealer
Founded in 1981, Cetera Advisors, formerly Multi-Financial Securities Corporation (Multi-Financial), headquartered in Denver, Colorado, is an independently managed broker-dealer and part of Cetera Financial Group. They provide industry-leading products and services to approximately 1,000 financial professionals nationwide, representing total assets under management of more than $14 billion. The financial professionals of Cetera Advisors have the flexibility to choose products that best suit their clients’ financial needs and objectives. Cetera Advisors offers its financial professionals efficient and convenient access to a first-rate network of people, products and services, and is committed to helping its affiliated representatives place the interests of its clients first. Cetera Advisors delivers regulatory supervision, guidance, and training to all its financial professionals, and provides tools needed to help build their clients’ wealth, plan their legacies, and reach their financial goals.
Cetera Financial Group: Our Broker-Dealer’s Parent Company
Based in El Segundo, Calif., Cetera Financial Group provides comprehensive services with innovative technology, and advisory programs. As one of the largest firms in the industry, Cetera Financial Group is affiliated with approximately 6,500 independent financial professionals and more than 600 financial institutions at its four independently managed broker-dealers, including Cetera Advisors, the firm serving Nicholas Pascarella & Co.